ABOUT NICOLET
Nicolet Machado is a Cuban-American filmmaker and actor based outside New York City whose career has been rooted in performance and storytelling from an early age. She began working with brands at thirteen as a commercial print model and went on to spend more than a decade training as an actress, studying acting for film and television at NYC's prestigious acting conservatory, the Lee Strasberg Theatre & Film Institute, and with leading acting studios throughout the city. Alongside her acting training, she studied screenwriting, produced, wrote, and performed her own original new media series, while also earning her U.S. Figure Skating Association Gold Medal. Fluent in English and Spanish, she brings the ability to connect with both English- and Spanish-language audiences. Having worked in the entertainment industry from both the creative and business sides, she combines acting, writing, and filmmaking to create cinematic micro-series that feel more like shows than ads.
Acting Reel: Included to showcase performance range and acting ability; separate from the micro-series portfolio featured on this site.
Why Smart Brands Are Investing in episodic Micro-series
FORBES “A viewer who watches twenty episodes of a vertical has spent more time inside a brand's story world than they will spend watching that brand's entire year of digital advertising, and they chose to be there.”20+
Episodes watched in a single session
$8B
Global micro-series market in 2024
$26B
Projected market by 2030
58%
Millennials and Gen Z drive the category
Attention, Not Interruption
Audiences choose to be there
Story, Not Placement
Brands become part of the narrative
Familiarity Over Awareness
Stories build deeper brand connection
Repeat Engagement
Audiences return episode after episode
Mobile-First
Built for modern viewing habits
Entertainment First
Content audiences choose to watch
Industry Adoption
CAA, SAG-AFTRA, Fox Entertainment, and TelevisaUnivision are investing
Leading Brands
Procter & Gamble, Maybelline, Crocs, and JCPenney are investing
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Source: Aivanta's inaugural Executive Intelligence Brief, The Microdrama Revolution, at aivanta.io/research.
Source: Why the Smartest Brands Are Funding Microdramas Instead of Advertising Around Them by Jordan Kelley, at FORBES
Examples of Brands Successfully Embracing Micro-Series
Alexis
Alexis Bittar turned its social channels into an entertainment platform with The Bittarverse, an episodic fashion soap opera that puts eccentric characters, humor and storytelling first while the jewelry lives naturally inside the world. The strategy helped drive 490% Instagram follower growth, more than 1 million TikTok views per week, and 30% sales growth in 2024; more recent reporting says the series has also helped the brand reverse its business from roughly 75% wholesale / 25% DTC to 25% wholesale / 75% DTC, with Bittar directly attributing a sales lift to the series.
Jacquemus
Jacquemus has built a cinematic social universe around the brand, using playful short films, surreal campaigns and story-led content that audiences actively watch and share. Alongside its distinctive social-first strategy, estimated annual sales climbed from approximately $118 million in 2021 to $303 million in 2023—more than doubling in just two years and demonstrating the commercial scale that can accompany a highly recognizable, entertainment-driven brand world.
Brooklyn Coffee Shop
Created by writer-performer Pooja Tripathi, Brooklyn Coffee Shop turns a fictional Brooklyn café into a recurring social-first comedy universe, using the same setting and characters to satirize internet culture and NYC archetypes while keeping each short episode instantly recognizable. The series has grown to 420K+ Instagram followers across roughly 80 episodes, earned a Webby Award, and has produced breakout episodes reaching 8 million views on Instagram and 3 million on TikTok—showing how a simple, repeatable narrative format can build an audience around characters and a world rather than traditional advertising. The fictional series generated more than 20× the followers of the real café where it is filmed, despite the real café using conventional social marketing.
ROOMIES
Bilt turned branded content into entertainment with Roomies, a social-first sitcom that builds its world around the relatable realities of renting and young adulthood rather than overtly selling Bilt. Season 1 generated 28M views across platforms, grew a 130K+ social following and ultimately expanded into a second season—powerful evidence that brands can earn attention and affinity by creating stories audiences actually choose to watch.