ABOUT NICOLET
Nicolet Machado is a Cuban-American filmmaker and actor based outside New York City whose career has been rooted in performance and storytelling from an early age. She began working with brands at thirteen as a commercial print model and went on to spend more than a decade training as an actress, studying acting for film and television at NYC's prestigious acting conservatory, the Lee Strasberg Theatre & Film Institute, and with leading acting studios throughout the city. Alongside her acting training, she studied screenwriting, produced, wrote, and performed her own original new media series, while also earning her U.S. Figure Skating Association Gold Medal. Fluent in English and Spanish, she brings the ability to connect with both English- and Spanish-language audiences. Having worked in the entertainment industry from both the creative and business sides, she combines acting, writing, and filmmaking to create cinematic micro-series that feel more like shows than ads.
Acting Reel: Included to showcase performance range and acting ability; separate from the micro-series portfolio featured on this site.
Why Smart Brands Are Investing in episodic Micro-series
FORBES “A viewer who watches twenty episodes of a vertical has spent more time inside a brand's story world than they will spend watching that brand's entire year of digital advertising, and they chose to be there.”20+
Episodes watched in a single session
$8B
Global micro-series market in 2024
$26B
Projected market by 2030
58%
Millennials and Gen Z drive the category
Attention, Not Interruption
Audiences choose to be there
Story, Not Placement
Brands become part of the narrative
Familiarity Over Awareness
Stories build deeper brand connection
Repeat Engagement
Audiences return episode after episode
Mobile-First
Built for modern viewing habits
Entertainment First
Content audiences choose to watch
Industry Adoption
CAA, SAG-AFTRA, Fox Entertainment, and TelevisaUnivision are investing
Leading Brands
Procter & Gamble, Maybelline, Crocs, and JCPenney are investing
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Source: Aivanta's inaugural Executive Intelligence Brief, The Microdrama Revolution, at aivanta.io/research.
Source: Why the Smartest Brands Are Funding Microdramas Instead of Advertising Around Them by Jordan Kelley, at FORBES
Examples of Brands Successfully Embracing Micro-Series
Alexis
As she pours herself into friendships, offers advice to those around her, and navigates dating and the chaos of modern life, a woman discovers that her daily makeup ritual is the one part of the day that belongs entirely to her before giving herself to everyone else.
SECOND SKIN:
As she pours herself into friendships, offers advice to those around her, and navigates dating and the chaos of modern life, a woman discovers that her daily makeup ritual is the one part of the day that belongs entirely to her before giving herself to everyone else.
SECOND SKIN:
As she pours herself into friendships, offers advice to those around her, and navigates dating and the chaos of modern life, a woman discovers that her daily makeup ritual is the one part of the day that belongs entirely to her before giving herself to everyone else.
SECOND SKIN:
As she pours herself into friendships, offers advice to those around her, and navigates dating and the chaos of modern life, a woman discovers that her daily makeup ritual is the one part of the day that belongs entirely to her before giving herself to everyone else.
SECOND SKIN:
As she pours herself into friendships, offers advice to those around her, and navigates dating and the chaos of modern life, a woman discovers that her daily makeup ritual is the one part of the day that belongs entirely to her before giving herself to everyone else.
SECOND SKIN:
As she pours herself into friendships, offers advice to those around her, and navigates dating and the chaos of modern life, a woman discovers that her daily makeup ritual is the one part of the day that belongs entirely to her before giving herself to everyone else.